We like contests, and this isn’t our first chainsaw giveaway. Our parent company HLSupply, a small engine parts store, has given away chainsaws and other items in the past. We at @DaytonaOutdoorPower had our first chainsaw give-away on Facebook this past Father’s Day.
This contest, our second chainsaw give away, started on October 1st and ended November 30th, 2018 with the winner just acknowledging his winnings today.
Here’s how The OPE Dealer Marketing Company did this chainsaw contest for us. The primary goals they set out for us were to
- increase our following and Likes on our @DaytonaOutdoorPower Facebook Page and
- increase subscriptions to our email list.
Secondary goals were to
- steer folks to our website where you are now, and
- generate some walk-in traffic in our physical store at 331 Bill France Blv., Daytona Beach.
How The Chainsaw Giveaway Contest Was Conducted and Promoted
Firstly, we decided what to give away. We had plenty of Husqvarna 455 Ranchers with 18 inch bar, and that is an excellent and popular saw. It’s a good price point for a contest prize too, so we went with it.
The major part of conducting and promoting the chainsaw giveaway contest included the use of a new contact list in our MailChimp account, our Facebook Company Page, some FB Ads, and the creation of the main contest landing page.
Chainsaw Giveaway Contest Landing Pages
- a landing page with the details of the winnings;
- a count-down timer;
- an online entry form that would capture email addresses of respondents into a MailChimp list;
- a legal page to disclose the contest rules; and
- our privacy policy.
The main landing page looked like this:
Chainsaw Giveaway Contest Ads
The OPE Dealer Marketing Company ran various Facebook ads according to our budget targeting an audience of likely interested participants in the area of our store location, whereby contest respondents were sent to the above mentioned page.
The comments on our ads were followed and replies were posted so that people knew we were seriously giving away this saw.
Chainsaw Giveaway Contest Email Lists
Respondents saw our ads and they clicked on them. In order to enter their names to win the free saw, our ads sent them to the above page where they were able to complete the entry form. That sent their name and email address into our MailChimp list created specifically for the contestants. We got just over 1000 names in the span of our first two contests conducted this way.
Chainsaw Giveaway Contest Emails
Respondents received an email confirming receipt of their name, and there were some follow up emails during the contest period about promos we ran in conjunction with the contest. They were all notified that there was a winner picked randomly at the end of the contest; the winner got his notice that the prize was his; and the non-winners also got an email stating their eligibility for contestant-only store-wide discount.
Chainsaw Giveaway Contest Promo on Our Own Website
A minor promotional aspect of the contest was the use of our own website that is new and doesn’t generate a ton of visitors yet. Regardless, we posted this photo in the header of our website to send people over to the contest landing page. We had a similar pop up on all pages of our website.
Chainsaw Giveaway Results
Overall, 1112 contestants were able to get discounts during and immediately after the two contests we’ve done this way so far. There were 763 respondents to the first give away, and 349 to the this one.
Of the 349 contest respondents this time around, the lucky winner was chosen in random selection. It was Mark Marshall.
Photo of Chainsaw Giveaway Winner
At 2:15 today Mark Marshall left Daytona Outdoor Power with a ear to ear smile.
This was a great experience for all, would you like us to do more of this kind of thing?
