We just heard that Husqvarna discontinued products for the 2019 production year in the following categories.
As a valued Husqvarna Dealer, today we were further informed that some Husqvarna consumer level products will not be offered in the future. Husqvarna wants to heavily promote their robotic lawnmowers and battery powered equipment, some new technology, and their professional grade equipment.
Husqvarna Group forewarned us a couple of months ago, but earlier today a formal announcement was made indicating the following changes to the Husqvarna outdoor power equipment lineup.
Husqvarna Discontinued Products As Follows
As communicated on July 17, 2018, Husqvarna Group will exit certain non-premium gas-powered product segments in the Consumer Brands Division and instead focus on strengths in premium offerings under the core brands of Husqvarna and Gardena. The exit is an important step to enable more focus on and investments in future growth areas such as robotic lawnmowers, digitization and technology for battery powered products. A restructuring program is being implemented to adjust manufacturing capacity following the exits.
In 2019 the Group will exit certain non-premium business that previously was within the Consumer Brands Division. This mainly involves gas-powered walk-behind lawnmowers and garden lawn tractors in lower price points and to a smaller extent also some consumer handheld products, and will be exiting the tiller business. To support this effort and to simplify the business portfolio, improve profitability and long-term growth we plan to close our McRae, Georgia operation. The closure is scheduled for the end of Q2 .
We are actively seeking to transfer the McRae Plant operations to a new owner and we will honor all customer commitments for the duration of the 2019 fiscal year.
All of our snow thrower production will move to out Orangeburg, South Carolina manufacturing facility and there is no anticipation of interruption in production.
While these decisions are never easy, we are confident that these changes will help us be a better long term supplier to our valued customers.
From the Husqvarna Director of Dealer Sales